We don't make luxury cars we make Cadillacs

OK lets talk about some of the Gestalt principles, the first thing that I notice is the light, how it reflects off the top and side of the Cadillac. You can absolutely see a hip line on the car, my eyes start at the back of the car, then move forward to the huge grill, and stays on the legendary Cadillac symbol.  This is an example of the law of continuity.  The lines that run along side of the car, starting from the bottom moving up and over the wheel, then the hip line, even the bottom of the windows and the top, when it merges with the windshield, everything flows smoothly.  Our eyes follow the path with the least resistance.  Often people see "faces" in the front of the car, this is part of the law of closure.  I always picture a very happy almost goofy face, with the over sized grill like a big pair of teeth and the headlights obviously big beautiful eyes.  I think the light and the shade work together to help your eyes move from the back to the front, and the top down.  This is a large and comfortable car,  but the designer helps our mind and eyes see a fast sleek automobile.